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The Next Frontier of Growth in Indian Fashion
Gen Z Indian Wear

A strategic guide to building and scaling a Gen Z Indianwear brand

INR 4999

INR 1999 (Launch Offer) 

After Westernwear Gen Z is Redefining Indian Wear 

Unlike millennials, for Gen Z Indian Wear is

  • Aesthetic led Not trend led

  • Social first NOT brand first 

  • Culture, identity & mood driven

  • Bolder & Fearless (Not necessarily skin showing) ​

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Nishorama, a Gen Z Indian Wear Brand crossed 5 Cr in revenue in its first 8 Months of launch.

Not just that, Google searches for Gen Z Ethnic Wear Categories are EXPLODING!

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This shift has opened up New Growth Verticals

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New Gen Z–native ethnicwear brands

Existing Indianwear brands to launch Gen Z capsules

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Gen Z westernwear brands to extend into Fusionwear

Get your guide to building and scaling a Gen Z Indianwear brand

Also, Gen Z westernwear and fast-fashion space is highly crowded

Launching another Gen Z westernwear brand today offers

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  • Limited differentiation

  • High CAC pressure

  • Westernwear is no longer a greenfield opportunity.

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Instead growth will come from  Gen Z Indianwear 

The Gen Z Indianwear market is still emerging

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  • No major funding news 

  • Though new brands are launching everyday.

  • No clear category leader has been established

On comparing the Google Search graph of early year of Newme- the popular Gen Z westernwear brand  VS Nishorama- the emerging Indianwear brand clearly show similar structural lifecycle journey 

No launch demand, delayed inflection, rising floors, baseline interest keep moving up till it hits inflection point. 

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Gen Z Indian wear is yet to hit inflection point.  Plan your brand launch before it gets competitive using our insights 

Key Takeaway from the Guide

We have analysed 20+ early Gen Z brands, 1000+ Instagram handles of Gen Z influencers, 100+ blogs & last 24 months Google search data related to gen Z ethnic to address the following 

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  • Why Gen Z ethnic is relevant now

  • Brand & competitive landscape

  • Gen Z Indianwear- Fad vs Category

  • Product trend & pricing strategy 

  • How to market ethnic wear  to Gen Z

  • Market entry playbook

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This Guide is for Category Creators 

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  • Founders exploring a new Gen Z brand idea or GMV growth for existing fashion brand

  • Proactive fashion CXOs focused on growth & new category entry

  • Fashion Design & marketing leaders building Gen Z relevance

  • Gen Z westernwear brands expanding into fusion or Indianwear

  • Legacy ethnicwear brands launching Gen Z capsules

  • VCs & consultants evaluating early fashion category bets

  • Enablers, consultants & agencies which support fashion brands 

Now get Your Playbook to Build & Scale the Market Defining Gen Z Indianwear Brand

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